How to create a successful YouTube video?

How to create a successful YouTube video?

How to create a successful YouTube video?

marketing has turned to the world's first video search engine, YouTube. The thing that created fierce competition.

It is never easy to create a successful YouTube video and reach it to target customers and beat millions of competitors who offer videos that may be more professional.

In order to be visible on YouTube to the largest possible number, you must first create a successful video that respects the conditions of creating search engines.

This is in addition to the quality of the video and the success. marketing it

So in this article, we will learn step by step how to make a successful YouTube video top  search engine results

At first, you might be wondering why we spend time and effort creating a YouTube video specifically?

Why YouTube in particular ?

The answer is simply because it is the place where your potential customers are located. 

There are a billion active YouTube users and on the increase.

YouTube is the second search engine in the world after its search engine owner Google.

And thus be ahead of Yahoo and Bing, in addition to the possibility of being considered a social network, and thus be the third-largest network after Facebook and Twitter.

This is enough to make YouTube a good place to promote your products or brand.

But your presence on this site does not mean that the video reaches its goals, as you have to overcome the videos that the competitors own.

The most important factors that determine the success of the YouTube video since its creation

The importance of video quality to get more views

The problem with YouTube is that you have to create a high-quality video, otherwise you will find it stable in the last pages of the search results
YouTube cares a lot for the duration of the visitor stay on your video.

And let us be clear with ourselves as no-one will compel themselves to watch a poor-quality video clip, a distorted picture, or an unclear voice.

Let's take, for example, a video that ranks high in search results.

Video link:
Now watch an image from YouTube Analytics that shows how long visitors spend watching the video.

This graph shows that the visitor is viewing 1:20 minutes of the video, which is more than half of its duration.

So you have to take into consideration that nothing will make the visitor watch the video except for quality.

When we talk about quality, we mean the quality of design, sound, and information included for the video.

Considering that we got a high-quality video.
Now let's explain step by step the most important processes that we have to do to configure it for search engines.

The importance of keywords for YouTube video marketing

First of all, we need to know what are the most searched keywords for visitors interested in your video field.

We can do this using any SEO Keyword tool like Google’s keyword planner.

Going back to the previous example video, we will notice on the image of Google’s keyword planner that 1600 monthly searches are carried out by those interested in this field with the keyword “explainer video”. 

Despite this, it is not recommended to use this keyword because it naturally contains intense competition.

So you should use what is known as long-tail keywords, that is, long keywords.

It should contain your keyword, like the best explainer videos.

Long keywords bring you faster, due to the lack of competitors.

This increases the likelihood that your video will appear in keyword search results.

The importance of your YouTube video title

It is always recommended to use a video title less than 70 characters in order for the full title to appear in the search results.

It is also advisable to add a question to the title because the questions are the most frequently used research words.

We had previously obtained the keyword
the best explainer videos 
And phrasing it in the form of a question to read like this:

what are the best explainer videos?

Then we add the topic of the video so we get a title like this
What is the best illustration style video for your business?

On the other hand, you should avoid using misleading addresses, as this will cause the visitor to leave the video quickly, which will negatively affect its ranking.

Importance of Thumbnails or Thumbnails for every YouTube Video

Thumbnails are one of the most important factors that make a visitor click on your video in search results or in suggested videos.

You should, therefore, choose your thumbnails carefully.

As with the title of the video, don't cheat on the thumbnail, people hate misleading thumbnails.

On the other hand, you should use an image with a minimum resolution of (640 x 360) pixels.

Make sure the thumbnail looks fine in both sizes.

To be suitable for small and large screens and for different devices, iPad TV, and desktop computers.

And if the image is not attractive enough, people simply won't click on it.

importance of the description in creating a successful video on YouTube

The description gives a written impression of what's in that video.
Try to make it as brief as possible, as 2 sentences or 3 phrases are very sufficient, with focus on using key words and long keywords.

You can also put your site link and your page links on social networks

The importance of  Call To Action for every YouTube video

This strategy gives tangible results so that video viewers can be converted to visit your site, subscribe to your channel, or suggest related videos.

Important points for a successful YouTube video Use YouTube ads

You can invest some money to buy YouTube ads.

This will give your video more confidence from pure engines in addition to that it will get a good batch of visitors that will help its rise in the ranking of search results.

Building backlinks

One of the most important factors for video rise in search results is backlinks or backlinks.

Among the most important ways to obtain these links, we suggest the following:

. Embed the video in your blog or website.

.  Embedding the video in press releases sites, and you can get it by searching on Google with        the following keyword: free press release submission sites

 .   Publish the video on social media.

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